If you can't find them in your local store, you can buy them online quite easily. I prefer them because I'm allergic to nickel (so have to be careful with normal needles) & I find the gold eye makes threading the needle much easier. I'd like to try platinum sometime though.
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I got my gold plated needles at Michaels! I didn't know that there were any benefits besides the appearance though. I prefer to use gold because they made me feel more fancy ;P
I've tried john james petite gold needle, but I like pony better, it glides through the fabric really well, and the gold plated durable, not easily wears off..love it .pony it's an indian brand, personal preference
I tried several different brands of needles: DMC, Bohin, John James and Anchor. DMC for me was the worst idea ever lol. I like the John James needles the best as I can thread my floss very easily through the eye without the thread feeling like its snagging, while Bohin and Anchor snags a bit.